In 1991 the event was moved from June to July. In 1986, organizers had difficulties getting insurance coverage for the parade and festival, but were able to resolve the issues by moving the festival onto private property and negotiating reduced coverage requirements from the City of San Diego for the parade. The parade has been held almost every year since, despite organizational and financial problems, which were finally solved in 1989 with the formation of a permanent Pride organization with professional management. In 1975 the community was able to secure permits for a rally and a 400-person march. Marchers had to walk on the sidewalk since they had no city parade permit. In June 1974 the Center hosted a gay pride event which included a yard sale and potluck dinner at the Center as well as an informal parade to Balboa Park and back. The Center became a social and political focus for the gay community. In the 1970s, gay men in San Diego founded a Center for Social Services in a house at 2250 B Street.
The organization describes its mission as 'fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally' and its vision as 'a world free of prejudice and bias'. San Diego Mayor Kevin Faulconer marches in the 2014 Pride Parade
